Hello! I am glad you are here.
I am Petra Kaksonen, a Vancouver-based Finnish designer and creative director with over 25 years of experience in branding, publishing, and marketing. I am the co-founder of Montuuk Oy, a creative studio focusing on designing and manufacturing innovative lifestyle products for the global premium market.
My work in surface pattern design includes prints and textiles for the home decor sector; recent projects include luxury rugs, bespoke home textiles, apparel design, and pattern licensing for both independent brands and private hospitality clients in collaboration with global partners across North America, Asia and Europe.
Throughout my career, I have held several creative roles including Art Director at Westcoast Homes & Design and Business in Vancouver magazines as well Design Manager at The Vancouver Sun and The Province newspapers where I specialized in integrated brand and consumer marketing campaigns for major initiatives such as the Sun Run and the Vancouver 2010 Winter Olympics. I continue to lead my own creative agency, serving a diverse range of clients.
Over the years, I have contributed my expertise to several organizations as a volunteer and board member, including the Scandinavian Centre, the Canadian National Institute for the Blind, the York House School Society, and the Minerva Foundation.
My solo travels have taken me to more than 50 countries across five continents providing me a deeper understanding and appreciation on cultural nuances, cross-cultural communication and an human-centric approach to strategically positioning for global markets.
I grew up in Eastern Finland, surrounded by lakes and forests, and my summer cottage in the woods remains my creative, happy place where I return every year. Influenced by my deep Finnish roots, my work celebrates a bold, colourful Nordic lifestyle—one that is minimalist, yet practical and functional.
I am dedicated to building a purpose-driven creative career with a global perspective. I hope to inspire and mentor others to broaden their worldview as they begin their own creative journeys. If you’re looking for a creative collaborator, educator, or engaging speaker for your next event, please feel free to reach out.
Topics:
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Global partnerships & licensing
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Branding, packaging & messaging
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Cross-cultural communication
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